Do you love fun… in IT design? Well I do.

Ogilvy South Africa has created a few provoking images. These images express the awkward situation of IT design that concentrates merely on technology:

  • Just because it worked before, doesn’t mean it will work now
  • Just because it’s supposed to work, doesn’t mean it will
  • Just because it works, doesn’t mean it’s fixed; and finally
  • Just because it fits, doesn’t mean it’ll work

The bliss of IT architecture is combining technological options with non-technical requirements: is it sustainably manageable, operationable, to whom does it bring -long term- value? The fun of IT architecture is detecting fallacies in thinking -if all conditions work as supposed, it will work- and steering towards rediscovering the goals, outside IT.

And, to put it in Thomas Edison’s words: Just because something doesn’t do what you planned it to do doesn’t mean it’s useless.

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